Even a full-service digital agency should specialize in Google AdWords.ĪdWords is an advertising system developed by Google to help businesses reach their online target markets through search engine platforms and partner sites. These specialized agencies work with brands to plan, run, and manage pay-per-click (PPC) advertising campaigns on Google for each client’s unique goals. Companies and individuals can run their campaigns, but at least some of the ads may be organized by an experienced Google ads agency. If you’ve done a Google search, you’ve probably noticed that paid ads are mixed in with organic search results.
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